SEO for Magento: A complete 60-point checklist

Structured data, URL rewrites, canonical, hreflang, Core Web Vitals, sitemap, robots.

Published 2026-08-10 • Category: SEO • Reading time: 14 min

Fundamentals

1. HTTPS site-wide, HSTS, HTTP/2
2. Robots.txt — clean, no stale rules
3. Sitemap.xml — auto-generated, submitted to GSC and Bing WT
4. Canonical URL on every page
5. Hreflang for multi-language sites

Structured data

6. Product schema on every PDP
7. BreadcrumbList schema
8. Organization schema
9. FAQPage schema on blog posts
10. Review / AggregateRating schema

Technical SEO

11. 301 statuses for legacy URLs
12. No redirect chains
13. Proper pagination (rel=prev is no longer needed by Google but still user-friendly)
14. Clean URLs without query parameters where possible
15. Lazy load only for below-the-fold images
16. WebP or AVIF for every image
17. Mobile-first design
18. All Core Web Vitals green

Content and on-page

19. Unique title and meta description — for every product
20. One H1 per page
21. H2-H6 in the right hierarchy
22. Alt on every img
23. OpenGraph and Twitter Card
24. Tie FAQ sections to the most common search queries

E-E-A-T and AI search

25. Author on every article (schema Person)
26. Publish date and modified date
27. Company info on About
28. Physical address on Contact
29. llms.txt for AI system indexing
30. Declare Core Services in ai.txt

Monitoring

GSC + Bing WT + Yandex Webmaster + Ahrefs/Semrush. Watch weekly: new 404s, impression drop-off, click-through rate.